Meet Prime, a style extender as versatile as its name:

Extends any style 2x longer.

Formulated with our advanced priming system containing OFPMA to create an exquisitely thin, weightless shield to perfect & smooth strands and repel dirt & oil. Worn alone or layered under your favourite styler, save time and forget the touch ups.

Usage: On clean, damp hair, generously apply PRIME, coating hair from roots to ends. Comb through and style as usual.